Hey, I’m Yann.
25, a bit obsessed with ads, strategy, and building products that actually help people.
In the past 3 years, I’ve:
→ Bootstrapped a health & fitness app from 0 to 600k€ revenue
→ Launched dozens of funnels, 300+ video ads, and scaled Meta spend to 300k€/month
→ Went from €1M to €12M in ARR in 2 years with Caats.co as Head of Growth
→ And made every mistake you can imagine along the way
That project taught me a lot:
How to build without funding.
How to create trust with content.
How to make simple ideas perform better than clever ones.
Now I’m Head of Acquisition & Creative at Arcads AI, one of the fastest-growing AI companies in Europe.
We help brands scale with hyper-performing AI-generated ads.
I lead growth and creative strategy across paid channels.
This year, my job is simple:
→ Crack new growth strategies
→ Make better-performing ads
→ And build systems to scale everything fast
Along the way, I’m sharing what I learn in a weekly newsletter.
Creative strategies, performance breakdowns, failed tests, frameworks that actually work, all the things I wish I’d found earlier.
If you’re into growth, ads, creative testing, or just curious about how we spend millions efficiently drop your email below 👇
It’s free, it’s raw, and it’s useful.
Rejoins +200 abonnés à ma newsletter et commence à implémenter les bonnes stratégies de growth.
